Spotlight Interview … Photojournalist Goran Jovic


JRP: Please welcome Photojournalist Goran Jovic to James Robinson Photography Blog. Thank you Goran for joining us.

Goran Jovic: Thank you for the invitation James.

JRP: Where do you call home Goran and does that environment play a role in your creative process?

Goran Jovic: As my friend would like to say, home is place wherever I can hang my hammock.

JRP: What led to your interest in photography? Do you have any formal training or assisting in your background?

Goran Jovic: One day I received an invitation of my best friend, I remember the call at 2 am in the morning, “Wake up G, let’s make some street shots, it’s a nice rainy evening”. It was such a great experience for me, and the next morning I bought this camera from my friend.

JRP: Name two photographers that have inspired and influenced your approach to photography.

Goran Jovic: They would be Vedran Vidak and Greg Marinovich.

JRP: Do personal projects figure in the development of your vision and technique?


Goran Jovic: Every project has an impact on my technique and brings up a new vision.

JRP: What would we find in your camera bag for a typical assignment shoot?

Goran Jovic: Canon 5d Mark lll + 50 mm 70-200 mm

JRP: What is your favorite lens?

Goran Jovic:  Canon 70-200 mm f/2.8

JRP: Do you prefer working with artificial or available light? What are your most often used light modifiers and why?


Goran Jovic: I prefer available light, but it’s always interesting to play with artificial light. Whenever it can be used I use a large and a small Sun reflector especially to catch that eye sparkle that makes the portrait have that little bit of extraordinary.

JRP: Describe your digital work flow and the software you use.

Goran Jovic: First I work with  Adobe camera raw, the most important thing is to find the right white balance and the balance between shadow and highlight areas, to find the right contrast that gives you the necessary  depth. The next step is Photoshop or Lightroom color adjustments, levels check, curves adjustments, burning and dodging…I’m passionate about B&W photography so I work a lot with Silver Efex plugin playing with color channels and searching for the perfect toning.

JRP: What is the most critical moment in the capture of your images?


Goran Jovic: The answer is in your question, it’s to freeze the one moment that will never appear again.

JRP: Name a shoot or project that opened your eyes to the distance you’ve come as an artist.


Goran Jovic: At the beginning of 2011 I joined a volunteer humanitarian mission with an aids association, “Kolajna Ljubavi” for relief work with the tribes of National Park Ngorongoro in Tanzania. I never saw such expressive faces in my life. From that moment I was obsessed with emotional portraits.

JRP: If not photography what would Goran Jovic be doing with his time?

Goran Jovic: Sport is a part of my life, and I like to work with people, so maybe a personal trainer.

JRP: What has been the best advice given to you by another photographer?

Goran Jovic: Follow your instinct, and trust yourself.

JRP: What advice do you have to share with other photographers?


Goran Jovic: Be exactly what you want to be, don’t follow the path, make your own.

JRP: Thank you Goran for sharing your thoughts and images with us. It has been a pleasure and we wish you continued success.

Goran Jovic: Thank you for taking the time.

JRP: To view more of Goran Jovic’s photography please follow these links:


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