Spotlight Interview … Fashion Photographer Giorgia Borneto

Please welcome Fashion Photographer Giorgia Borneto to this segment of James Robinson Photography Blog. Thank you Giorgia for sharing a few moments with us.

Giorgia Borneto: It’s a pleasure!

JRP: Where do you call home?

Giorgia Borneto: I live in Genova, Italy.

JRP: How did you get involved with photography Giorgia? Do you have any formal training or assisting in your background?

Giorgia Borneto: I started photography 5 years ago, mainly street and architecture photos. I fell in love with fashion and portrait photography 3 years ago. I started as a self-taught photographer then I got a master’s degree last year in post production.

JRP: Who are some of the photographers that have inspired and influenced your photography?

Giorgia Borneto: I take inspiration from everything, especially film and arts. There are some photographers that really change my point of view like Sarah Moon, Helmut Newton, Diane Arbus, Tim Walker, and Annie Leibovitz.

JRP: How do personal projects figure in the development of your vision and technique?

Giorgia Borneto: Personal project are fundamental for personal growth. Creating new stories are necessary for increasing your technique with lighting, composition, and one’s imagination.

JRP: Do you have a team that assists you with your projects? If so what roles do they play?

Giorgia Borneto: Yes I work with a team but not always the same people. A good team (make up artist, hair stylist, and stylist) is the best way to deliver good work.

JRP: What would we find in your camera bag for a typical assignment shoot?

Giorgia Borneto: I use my Canon 5d mark II with 50mm or 85mm. I often bring my Polaroid and my old analog Canon camera.

JRP: What do you prefer … working with artificial or available light? What are your most often used light modifiers?

Giorgia Borneto: I prefer natural light … awesome! I don’t need no more than a gold or white reflector.

JRP: Please describe your digital work flow and the software you use?

Giorgia Borneto: I use Photoshop. I don’t like too much post production but it’s necessary especially for color balance, black and white tones, and skin retouching.

JRP: When you look through the viewfinder what is the most critical moment in the capture of your image?

Giorgia Borneto: Critical is not the right word … I need to find the right light, and the right expression from the model.

JRP: Name a shoot or project that opened your eyes to the distance you’ve come as an artist.

Giorgia Borneto: Last September I was in NYC for one month. This was a major step for me because I was alone with only my camera of course! I worked during fashion week and for some projects with some amazing fashion designers. New York is full of amazing and creative people and beautiful places. I was very inspired.

JRP: In today’s economy how do you maintain your creative standards?

Giorgia Borneto: I think that today photographers need to stand out from the crowd and be recognizable. Also, know the needs of your clients.

JRP: If not photography what would Giorgia Borneto be doing with her time?

Giorgia Borneto: My life turns around photography, my boyfriend, and my dog. 🙂

JRP: What has been the best advice given to you by another photographer?

Giorgia Borneto: I had the opportunity to meet Steve McCurry in St. Moritz last year during a workshop. He showed some tips on portrait photography. I learned that there’s nothing better than naturalness of the eyes.

JRP: What advice would you like to share with other photographers?

Giorgia Borneto: Don’t worry about equipment but about how you see the world.

JRP: Thank you Giorgia for sharing your thoughts and images with us. It has been a pleasure talking with you, and I wish you continued success.

Giorgia Borneto: Thanks a lot. It’s great!

JRP: To view more of Giorgia Borneto’s photography please follow these links:


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