Spotlight Interview … Fashion Photographer Fernando Gomez

Fashion Photographer Fernando Gomez shares his photographic ideas and insights with James Robinson Photography Blog. Thank you Fernando for spending this time with the readers of JRP Blog.

Fernando Gomez: Thank you James. I don’t usually do a lot of interviews, so it’s always great to stop for a minute and talk about photography.

JRP: Where do you call home?

Fernando Gomez: I don’t need much to call a place my home. I just need to be comfortable with my surroundings and the people I’m with. Right now I would call that where my girlfriend and I live, no matter the place.

JRP: What led you to fashion photography? Is there any formal training or assisting in your background?

Fernando Gomez: To be honest, It got me very fast and without any prior training or assisting background. Fashion photography seemed such the perfect way to mix the love I have for portrait photography and visual arts. I’ve never considered myself a fashion fan, but I have to admit the more time goes by in this business the more I like it. Fashion has a very addictive quality attached to it and it gives you the ability to create such powerful images that wouldn’t be possible in any other way.

JRP: Who are some of the photographers that have inspired and influenced your approach to fashion photography?

Fernando Gomez: I’m very influenced by the great Steven Meisel, Inez & Vinoodh, Greg Kadel, Solve Sundsbo, and Nick Knight just to name a few. I’m always devouring fashion magazines to see what the market is up to, and to inspire myself as well from the top working photographers.

JRP: How do you rate personal projects in developing a photographer’s vision and technique?

Fernando Gomez: I think they’re fundamental, if you don’t invest time and hard work into developing and nurturing your personal vision you will never grow as a photographer. In my opinion these are the kind of projects where you can push your limits, or even go wrong, and you will always be learning something.

JRP: Do you have a support group to assist you with projects? What roles do they play?

Fernando Gomez: I don’t have a support group right now. I just moved to Barcelona and I’m trying to get to know everyone in the area (stylist, make up artist, art directors, etc.).

JRP: What are the two most important traits you look for in an assistant?

Fernando Gomez: Resolution ability and passion for their work, but the last one is the most important to me.

JRP: What would we find in your camera bag for a typical assignment shoot in studio or on location?

Fernando Gomez: I just got myself a Nikon D800 to replace my D7000, and for the lens, I always travel with a Nikon 24-70 f2.8, a Nikkor 50mm f1.4, and way too many storage cards. I also travel with a portable flash, though I rarely use it, but you never know. 🙂

JRP: Do you prefer working with artificial or available light? What are your most used light modifiers on location and in the studio?

Fernando Gomez: Natural light always as you can never go wrong with natural light. I really like artificial light too because you can adjust it exactly the way you want it.

Lately I’ve been shooting in the studio a lot so I’m getting more and more comfortable with artificial light. In the studio I mostly use a reflector umbrella and a softbox, and for the outdoor shootings you will always find a 5 in 1 reflector with me, it’s very light and it can save your life.

JRP: Describe your digital work flow and the software you use.

Fernando Gomez: When I finish a shoot I plug the storage card into my iMac and download them in Lightroom for cataloging. I also do all the basic editing in Lightroom and then I’ll switch to Photoshop for the finest adjustments and retouch.

JRP: Do you make use of custom white balances and color checks when you shoot?

Fernando Gomez: I rarely do so, only when I have an important assignment in studio.

JRP: Image printing when necessary, how is that handled?

Fernando Gomez: I usually go to professional photo labs to handle that. The price is higher than regular photo labs but the outcome is worth every penny.

JRP: As you are looking through the viewfinder what is the most critical moment in the capture of an image?

Fernando Gomez: When there’s something inside me that tells me this is the exact moment, it clicks (as redundant as it may sound). Within me I just know it. It usually happens when I feel the subject is showing their true self.

JRP: Name a shoot or project that has opened your eyes to the distance you’ve come as an artist and professional.

Fernando Gomez: To be honest, this just happened a few weeks ago. I was shooting an editorial and while I was shooting it struck me how in such a short amount of time I had become secure enough to direct someone to my own artistic ends .

JRP: With today’s economy what changes are driving the fashion market place and how have you adjusted?

Fernando Gomez: I don’t have a big client base in terms of budget, so with today’s economy I had to look for new markets in order to get more work and fulfill my schedule.

JRP: What seems to be the biggest obstacle in building a client base?

Fernando Gomez: Getting your name out there and finding people who trust you regularly with your vision.

JRP: If not fashion photography what would Fernando Gomez be doing with his time?

Fernando Gomez: I would probably be doing a MBA in international relations ( I have a law degree too ).

JRP: What has been the best advice given to you by another photographer?

Fernando Gomez: To have fun always with your work, wherever the situation is.

JRP: What advice would you like to share with photographers starting out?

Fernando Gomez: To never stop working on their personal projects, and to lose their fears of showing their work to others.

JRP: Thank you Fernando for sharing your thoughts and images with us. It has been a pleasure talking with you. I wish you continued success.

Fernando Gomez: The pleasure was all mine, thank you for thinking about me for this interview.

JRP: To view more of Fernando Gomez’s photography please follow this link: www.fernando-gomez.com

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