Fashion Photographer Fernando Gomez shares his photographic ideas and insights with James Robinson Photography Blog. Thank you Fernando for spending this time with the readers of JRP Blog.
Fernando Gomez: Thank you James. I don’t usually do a lot of interviews, so it’s always great to stop for a minute and talk about photography.
JRP: Where do you call home?
Fernando Gomez: I don’t need much to call a place my home. I just need to be comfortable with my surroundings and the people I’m with. Right now I would call that where my girlfriend and I live, no matter the place.
JRP: What led you to fashion photography? Is there any formal training or assisting in your background?
Fernando Gomez: To be honest, It got me very fast and without any prior training or assisting background. Fashion photography seemed such the perfect way to mix the love I have for portrait photography and visual arts. I’ve never considered myself a fashion fan, but I have to admit the more time goes by in this business the more I like it. Fashion has a very addictive quality attached to it and it gives you the ability to create such powerful images that wouldn’t be possible in any other way.
JRP: Who are some of the photographers that have inspired and influenced your approach to fashion photography?
Fernando Gomez: I’m very influenced by the great Steven Meisel, Inez & Vinoodh, Greg Kadel, Solve Sundsbo, and Nick Knight just to name a few. I’m always devouring fashion magazines to see what the market is up to, and to inspire myself as well from the top working photographers.
JRP: How do you rate personal projects in developing a photographer’s vision and technique?
Fernando Gomez: I think they’re fundamental, if you don’t invest time and hard work into developing and nurturing your personal vision you will never grow as a photographer. In my opinion these are the kind of projects where you can push your limits, or even go wrong, and you will always be learning something.
JRP: Do you have a support group to assist you with projects? What roles do they play?
Fernando Gomez: I don’t have a support group right now. I just moved to Barcelona and I’m trying to get to know everyone in the area (stylist, make up artist, art directors, etc.).
JRP: What are the two most important traits you look for in an assistant?
Fernando Gomez: Resolution ability and passion for their work, but the last one is the most important to me.
JRP: What would we find in your camera bag for a typical assignment shoot in studio or on location?
Fernando Gomez: I just got myself a Nikon D800 to replace my D7000, and for the lens, I always travel with a Nikon 24-70 f2.8, a Nikkor 50mm f1.4, and way too many storage cards. I also travel with a portable flash, though I rarely use it, but you never know. 🙂
JRP: Do you prefer working with artificial or available light? What are your most used light modifiers on location and in the studio?
Fernando Gomez: Natural light always as you can never go wrong with natural light. I really like artificial light too because you can adjust it exactly the way you want it.
Lately I’ve been shooting in the studio a lot so I’m getting more and more comfortable with artificial light. In the studio I mostly use a reflector umbrella and a softbox, and for the outdoor shootings you will always find a 5 in 1 reflector with me, it’s very light and it can save your life.
JRP: Describe your digital work flow and the software you use.
Fernando Gomez: When I finish a shoot I plug the storage card into my iMac and download them in Lightroom for cataloging. I also do all the basic editing in Lightroom and then I’ll switch to Photoshop for the finest adjustments and retouch.
JRP: Do you make use of custom white balances and color checks when you shoot?
Fernando Gomez: I rarely do so, only when I have an important assignment in studio.
JRP: Image printing when necessary, how is that handled?
Fernando Gomez: I usually go to professional photo labs to handle that. The price is higher than regular photo labs but the outcome is worth every penny.
JRP: As you are looking through the viewfinder what is the most critical moment in the capture of an image?
Fernando Gomez: When there’s something inside me that tells me this is the exact moment, it clicks (as redundant as it may sound). Within me I just know it. It usually happens when I feel the subject is showing their true self.
JRP: Name a shoot or project that has opened your eyes to the distance you’ve come as an artist and professional.
Fernando Gomez: To be honest, this just happened a few weeks ago. I was shooting an editorial and while I was shooting it struck me how in such a short amount of time I had become secure enough to direct someone to my own artistic ends .
JRP: With today’s economy what changes are driving the fashion market place and how have you adjusted?
Fernando Gomez: I don’t have a big client base in terms of budget, so with today’s economy I had to look for new markets in order to get more work and fulfill my schedule.
JRP: What seems to be the biggest obstacle in building a client base?
Fernando Gomez: Getting your name out there and finding people who trust you regularly with your vision.
JRP: If not fashion photography what would Fernando Gomez be doing with his time?
Fernando Gomez: I would probably be doing a MBA in international relations ( I have a law degree too ).
JRP: What has been the best advice given to you by another photographer?
Fernando Gomez: To have fun always with your work, wherever the situation is.
JRP: What advice would you like to share with photographers starting out?
Fernando Gomez: To never stop working on their personal projects, and to lose their fears of showing their work to others.
JRP: Thank you Fernando for sharing your thoughts and images with us. It has been a pleasure talking with you. I wish you continued success.
Fernando Gomez: The pleasure was all mine, thank you for thinking about me for this interview.
JRP: To view more of Fernando Gomez’s photography please follow this link: www.fernando-gomez.com