Join us as Fashion Photographer Ali Lukiyanto “luki” is in the “Spotlight” on James Robinson Photography Blog. Thank you luki for your participation.
luki: Thank you James for the interview. My pleasure.
JRP: Where do you call home luki?
luki: The small village in Yogyakarta, middle Java, Indonesia.
JRP: What led you to a career in fashion photography? Do you have formal training in your background?
luki: I love fashion and that is what started me in fashion photography not the other way around. Yes, I was trained in Milan, Italy.
JRP: Could you name some of the photographers that have inspired you and helped to shape your approach to fashion photography?
luki: Serge Lutens comes to mind.
JRP: How important are personal projects in a photographer’s growth?
luki: Personal projects help to keep my dreams alive and dreams are the ammunition to make a beautiful explosions in my creativity.
JRP: Do you maintain a studio or do you rent one when needed?
luki: Both, sometimes I need to rent when I have a specific project.
JRP: What would we find in your camera bag for a typical assignment in studio or on location?
luki: A light meter, extra battery, lenses, sketch book, memory card and perfume.
JRP: What is your approach to lighting? Do you prefer artificial or available light? What are your most used light modifiers and why?
luki: I love to emulate sun light, very natural, and adjust it to the collection or story I create (spring light, summer light, fall light, winter light).
I never have favorite equipment for lighting. I use everything that I need. The most important thing is how I can translate the product to the mood that I want to capture.
JRP: Can you please describe your digital work flow and the software used?
luki: A. Always start from the product knowledge of the project. B. Create story and mood board (power point). C. Meet with the team, client, stylist, make up, etc. D. Re-composing the final brief (power point). E. Photo shoot (Capture one or Digital Photo Professional). F. Data processing from RAW to tiff (Capture one or Digital Photo Professional). G. Editing if necessary (Adobe Photoshop).
JRP: Do you make use of custom white balances when you shoot?
luki: I use white balance in a manual setting.
JRP: Image printing, how do you handle that?
luki: I always do it with a trusted company under my supervision.
JRP: As you look through the viewfinder what is the most critical moment in the capture of your image?
luki: I never ask my model to pose (if they’re smart enough), I tell them the story and the mood I need to achieve. When I see they can act out the story I want that’s when my finger presses the shutter button.
JRP: In today’s economy what changes are driving the fashion market place and how have you adjusted?
luki: Many fashion marketers change their target to a mass product and need very commercial image. I always learn about the product and who they want to sell it to. That helps in so many ways.
JRP: What seems to be the biggest obstacle to over-come in building a client base?
luki: Socializing because I like a quite place with not many people.
JRP: If not fashion photography what would luki be doing with his time?
luki: Working as a chemical engineer.
JRP: What has been the best advice given to you by another photographer?
luki: Close your eyes, forget all the technique you know, and just have fun.
JRP: What advice would you like to share with photographers starting out?
luki: A fashion photographer is a FASHION WORKER. We have one goal, selling the product. How we translate the product to the image so it can speak to the correct target audience is more important than our style.
This can be very painful if you are an artist but being a fashion photographer is a profession. Different from producing our personal projects or the artsy pictures that we love. Studying all the technique we need is a must so that whatever assignments we have we can execute them nicely. Style is not something we can create. That will rise to the surface by itself.
JRP: Thank you luki for sharing your thoughts and images we wish you continued success.
luki: My honor. Thank you James.
JRP: To view more of (Ali Lukiyanto) luki’s photography please follow this link: